In today’s competitive Internet environment it is not enough to just throw up a website about your company and forget about it. That will do you about as much good as spitting in the wind. No one will really notice or pay attention to it.
Customers rely more on the Internet for their information than they ever have before because the information can be instantly procured and specifically searched for. It is much more convenient to just pick up your mobile device and search for whatever product you are looking for at the moment, and then go get it.
SEO stands for search engine optimization, and when we see that term we tend to think of a desktop or a laptop computer where a person searches for what they are seeking on a search engine. While that is still one way of looking for products and services, it has come to light that 60 to 70 percent of all Internet searches are now taking place on mobile devices.There are more and more people who use their mobile devices for everything from telephone communication and Internet. They don’t own a land line telephone or a television set, because it is cheaper and more convenient to bundle all of those services together in one or two mobile devices, such as a smart phone and a tablet or an iPad.
For example if an individual is looking for running shoes they are more prone to do their searching while they are out shopping for other things, and the most convenient method of doing that is to go to their mobile device and search for the nearest location for that product.
Consequently, business must take care of the whole enchilada, so to speak. This means not only must they develop a top-quality, fully optimized website for running shoes, as in this example, but they must also take that website and have it visible for smartphones as well. Social media has entered the equation to the extent, that if that is overlooked, a huge section of the market is lost. And then there are the blogs, which can be a huge driver of traffic if the blog gains popularity.
Nathan from NathanGotch.com says that YouTube is a great source of traffic, where a business’s proposition can be highlighted in a short 2 to 3 minute video that tells the story of the product or the service. There are many cases when a well produced video will wind up being ranked very high on Google, as Google owns YouTube.
Google+ is a format that works much like Facebook does, in that it gives the capability of forming groups of people who have a like-minded interest in an area, a product, a cause, or a service. If a group is highly ranked in Google+, a link to your site can help traffic. Or you can form your own group with the same effect.
Then there is the concept of “Geo-Fencing” where a geographic area is designated as holding the bulk of your customers. Periodically, you can send out a message to their smart phones about promotions, sales, discounts, and specials. This is a great way to promote deals that they will be interested in today.
The trick is to get all of these platforms set up so that they are active and linking to each other, so you get traffic generated from many different sources. When this dynamic process is established, you are golden because it is all organic, meaning it has literally taken on a life of it’s own.
Once you have a website that is well optimized with your keywords based on your business, products, or services, everything else can point to that. Think of your website as the bulletin board of information. This tells your prospective customers the “how to” part of your business in an entertaining and informative way, while all of the other sites are promotional, and the content is more of a copywriting nature, or more of a promotional look.
There are some caveats, however that need to be present in order to make the system work at an optimal basis. Social media is a tremendous driver of interest, but it is fleeting. Something must be happening on a daily basis in your Facebook, Twitter, Pinterest, and Instagram accounts. The reason for this is that these are all interactive accounts on steroids. People will engage, comment, exhort, and applaud things that you post on these accounts.
And, it is not always your product or service that you want to post on the social media accounts, because they are more of general interest venues, with your product and services thrown in now and then. Of course, you will want to stay in the general area of the topic of your business, but you will have to come up with some interesting content of a general nature on a daily basis.
This task can be contracted out, or an employee can be trained to do this. One who can write basic stories can handle this task, as long as it is relevant and consistent. New, fresh content is what the internet thrives on, and that is also what the general public is looking for when they go to the search engines for information. They want to find information that pertains to the subject in which they are looking for.
At first glance it would seem that this is a lot of work, and yes it is quite a bit of work, but it is effort that will pay off. The business should hire an Atlanta SEO company that can demonstrate a track record of success. The SEO company will be able to show campaigns of clients that are up and running, and it will be evident as to the results that the campaign is achieving. Of course, there will be statistics available to prove the point as well.
Having a dynamic SEO that is optimized from all of these resources for the Atlanta area is the best current method of garnering more interest in your business, which translates directly to the bottom line.